A Journey of Communication for Impact

At JayTech Design Studio, we embarked on a transformative journey with Oakdream, a Marketing Communications agency focused on Development Communications at the heart of impactful change. Oakdream's mission? To bridge communication gaps between individuals, governments, and organizations while driving life-changing solutions in developing economies

The Challenge

Oakdream sought a brand identity that was not just visually striking, but also emotionally resonant. They wanted to avoid clichés, crafting a unique representation of growth and impact.

Strategic Approach

Our strategy revolved around capturing Oakdream's essence and vision. The brand identity emerged as a powerful tool meticulously curated to tell Oakdream's story of positive transformation.

The Creative Concept

Inspired by the acorn-to-oak transformation, our approach led us to create a logo merging a geometric acorn and a speech bubble, symbolizing growth and impactful communication. The tree ring and speech bubble elements were carefully woven, forming a narrative thread connecting dialogues and change. These strategic elements are seamlessly integrated into a versatile color palette, reflecting Oakdream's commitment to diverse communities.

Impactful Communication

Our approach also led to conceptualizing the tagline "Communication for Impact," distilling Oakdream's essence into a succinct phrase. The fonts Erode and Visby CF was strategically chosen to echo Oakdream's dual focus on empathy and innovation.

Unveiling Results

As we unveiled the new identity, Oakdream's brand was not just seen but felt. The logo's depth, the inviting speech bubble, and the vibrant colors resonated across mediums – from websites to social media graphics.

The Future

Oakdream now stands as a prime example of how a strategic brand communication approach can drive real-world change. Their story continues to inspire, echoing the transformational power of effective communication.